ПРЕЗЕНТАЦИЯ ЛИНЕЙКИ GUESS ACTIVEWEAR
10BRAND COMMUNICATIONS & EVENT MANAGEMENT: GUESS ACTIVEWEAR LAUNCH
Our very own seasonal venue, Medeu Padel, served as the perfect location for the event. We seamlessly integrated the global brand's DNA into the space and established the precise PR positioning required for the launch. As the agency responsible for the comprehensive, ongoing PR support of GUESS in Kazakhstan, our primary objective for this campaign was to build a loyal brand community and strengthen its presence in the media landscape. Key Pillars of the Campaign: Selective Guest Management: We curated a highly exclusive guest list featuring top-tier lifestyle bloggers and key opinion leaders (KOLs). Creative Seeding: We designed custom seeding boxes that sparked genuine excitement and anticipation. Impactful Results: This strategy secured massive organic buzz, high reach, and premium user-generated content across all major social media platforms.
20COMPREHENSIVE ENVIRONMENTAL BRANDING & EVENT DESIGN
The presentation of the new collection demanded precise visual solutions that conveyed dynamism and high-tech performance. To achieve this, the GLYPH team developed a unique design code and comprehensive environmental branding for the event. Our most critical task was adapting GUESS’s global visual identity to the Medeu Padel venue while strictly adhering to the brand's rigorous international standards. As part of the project, we designed and produced custom brand zones and photo locations that integrated seamlessly into the venue’s existing architecture. Technical Production & Execution: End-to-End Management: The agency took full charge of technical production, overseeing complex construction and coordinating vendors across all stages of production. Meticulous Execution: We managed the project through to final execution, ensuring that every single detail contributed to a cohesive, immersive visual environment.
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