TON-CENTER multifunctional cultural space
TON-CENTER is an international multifunctional exhibition space that drives cultural projects. A historic circular train depot, the very first in Russia, designed by architect Konstantin Ton in the 1840s, is being revived at the Three Railway Stations Square in Moscow.
Today, TON-CENTER's mission is to set new trajectories for contemporary art and culture, supporting their development, just as the circular train depot was historically created to facilitate traffic flow and turn trains around.
https://ton-centre.ru/
10The visual code of the TON-CENTER cultural space is based on authentic cross-sectional drawings of the 19th-century circular depot building.
For the main logo, we transformed a historical engineering drawing with elements of a dome and arcade openings into a contemporary graphic symbol. The name is based on the surname of the depot's architect, Konstantin Ton, and the "center" indicates the point of convergence of various artistic movements. The emblem's shape evokes the aesthetics of 19th-century seals, the era in which the circular depot was built. It consists of three ellipses, further supporting the building's cylindrical shape. It is a concentrated collection of meanings: the building's history, the mission of the cultural institution, and the range of artistic movements are encoded in a single symbol.
20The visual identity of the TON-CENTER exhibition venue carefully combines architectural heritage and contemporary design.
We identified a unique element of the visual identity: the symbol "T." This graphic module, the first letter in the name, echoes the silhouette of one of the locomotive "stalls" at the original circular depot. The T-shaped elements are arranged in a flexible grid, creating patterns and accents.
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