Visa Fashion Week Almaty SS26 “Immersive Vertigo”

From concept to production, we combined high fashion aesthetics and technology for the season's most important fashion event. Our interpretation of the Vertigo concept is an immersive experience, where the space and event details seamlessly flow into one another, creating a unique experience. The main space was designed around maximizing the visibility of the catwalk and guest comfort. We proposed eliminating the catwalk and framing its contours with chair placement. Ceiling mirrors, echoing the shape of the catwalk, create the effect of infinite space and illusion. We proposed a unique solution in which each area of ​​the event serves a single purpose: total immersion in the visual and emotional environment of the shows.